Happy Index: What is it & how does it work?

Four buttons, clear insights: it doesn’t get simpler than this. But what happens after you press that button? That’s when the magic of analysis begins. The Happy Index is the tool to easily and effectively measure what’s really going on. Based on the iconic four smileys, the Happy Index translates feedback into concrete insights, making it easier than ever to chart and report on customer and employee satisfaction.

This tool gives companies a powerful resource: with scores ranging from 0 to 100, the Happy Index not only helps to measure the customer experience immediately after an interaction but also to analyze trends over specific times and locations. From a general impression to identifying specific areas for improvement, the index makes it possible to confidently implement the right changes. Whether assessing employee or customer experience, the score gives you a clear overall insight. After analysis, you'll quickly have the right tools to drive improvements.

Curious to see how the Happy Index can help you excel in customer satisfaction? Read on!

What is the Happy Index?

The Happy Index is a powerful tool designed to measure and report the results of FourSmileys feedback requests in a clear and organized way. It works perfectly with the four buttons—the happy (and less happy) faces—that help you measure and improve satisfaction at a glance. With the Happy Index, customer satisfaction is given a measurable score, providing valuable and concrete insights.

How does the Happy Index work?

The Happy Index allows companies to measure satisfaction immediately after a customer experience, either on a general level or for specific aspects. The tool also enables comparisons of results across different periods and locations, making customer insights even more accurate. Thanks to more than 2 billion benchmark data points per year from HappyOrNot, the parent company of FourSmileys, organizations have access to a robust database to effectively increase customer satisfaction.

How is the score calculated?

The Happy Index ranges from 0 to 100, with a formula that gives each smiley a specific weight depending on its color—from dark green to red. This not only provides a clear view of customer satisfaction but also makes it easy to identify areas for improvement.

Diagnovum achieved a Happy Index score of 90+. How the organization managed this can be discovered here.

When should you use the Happy Index?

A good time to use the Happy Index is when a company wants to measure the overall perspective of their customers on the company. This helps assess whether they meet customer expectations. The index provides insights into various aspects of customer satisfaction and where there are opportunities for improvement to enhance the overall customer experience.

Four buttons + clear insights = improvement

The Happy Index uses a simplified four-option scale, encouraging users to make clear choices without offering a neutral middle ground. This ensures companies receive targeted feedback, allowing them to make well-informed decisions and improve their services more effectively.

The Happy Index offers companies an intelligent and accessible way to measure customer satisfaction. With a database of over 2 billion data points per year, the index is a reliable and practical benchmark for gathering customer opinions. This enables the Happy Index to strengthen customer experience and give companies a competitive edge.

Want to know more about customer satisfaction data? Contact us, and together we’ll help you achieve that perfect score!